Senior Analyst, Marketing Analytics
Tasks
- Analyze customer behavior and financial outcomes
- Build segmentation strategies
- Design A/B tests
- Develop measurement frameworks
- Evaluate full funnel performance
- Integrate marketing performance with product usage
- Measure marketing campaign performance
- Model marketing investment allocation
- Optimize marketing campaigns
- Perform incrementality analysis
- Present insights to stakeholders
- Provide forward looking channel mix recommendations
- Run multivariate testing
- Support campaign planning with testing
- Support marketing planning cycles
- Translate performance data into recommendations
Perks/Benefits
- Dental insurance
- Discounts
- Employee assistance program
- Employee rewards and recognition program
- Health insurance
- Hybrid work environment
- Professional development reimbursement
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
A/B | A/B Testing | B testing | Braze | Customer Segmentation | Growth analytics | Incrementality analysis | Looker | Marketing Analytics | Multivariate Testing | Power BI | Product Analytics | Python | R | SQL | Tableau
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