About Me

As a data-driven analytics leader with 5+ years of experience, I specialize in bridging technical depth with business strategy to drive impactful results across marketing, product, and engineering functions. I’ve led global, cross-functional initiatives, spearheading CRM transitions, optimizing campaigns with AI-driven strategies, and enabling stakeholder success through actionable insights.

My technical toolkit includes full-stack development from mainframe to AI, as well as robust data modeling. I bring hands-on experience in incrementality testing, attribution, forecasting, and marketing optimization, as well as backend observability using Prometheus and Grafana. I've automated complex data pipelines and built scalable analytics frameworks that support both operational efficiency and strategic decision-making.

I hold dual business degrees and a master’s in business analytics focusing on artificial intelligence, with a thesis focused on AI-powered pricing optimization during major e-commerce events. I’m passionate about customer-centric growth, scaling data science capabilities, and applying AI to solve real business problems.