Digital Analytics Specialist
Tasks
- Analyze website traffic and user behavior
- Build and maintain audience reporting
- Conduct audience segmentation analyses
- Define success metrics and measurement plans
- Design and analyze A/B tests
- Develop data stories and recommendations
- Establish benchmarks baselines and hypotheses
- Evaluate marketing campaign effectiveness with CRM media and social data
- Lead insights hub for web teams
- Manage ad-hoc reporting requests
- Optimize on page engagement metrics
- Support audience building efforts and monitor changes over time
- Translate complex data into actionable insights
Perks/Benefits
- Adoption and surrogacy expense reimbursement
- Community service time off
- Employee resource groups
- Fertility treatment support
- Flexible family care days
- Paid Holidays
- Paid parental leave
- Paid time off
- Subsidized back-up child care
- Tuition assistance
- Vehicle discount program
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Audience Segmentation | B testing | Contentsquare | Conversion measurement | Data Storytelling | Funnel Analysis | Google Analytics | Medallia | Microsoft Excel | Personalization | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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