Consumer Insights & Analytics Manager
Tasks
- Analyze customer cohorts LTV CAC retention
- Build data analytics insights program
- Conduct concept and claims testing
- Embed insights into brand planning cycles
- Generate HCP insights practitioner needs recommendation drivers
- Maintain category consumer practitioner competitive trend tracking
- Manage research vendors panels providers
- Monitor post-launch performance
- Support brand strategy with consumer and category evidence
- Track brand health across brands
Perks/Benefits
- N/A
Skills/Tech-stack
Brand Health | Brand health tracking | CAC Analysis | Category Management | Claims testing | Cohort Analysis | Concept testing | Consumer insights | Customer Cohort Analysis | Data analytics | Excel | GA4 | HCP Insights | Health tracking | Klaviyo | Lifetime Value | Lifetime value analysis | Looker Studio | Market Research | Power BI | PowerPoint | Retention analysis | Segmentation | Shopify | Tableau | Value Analysis
Education
N/A
Regions
Countries
States
Cities
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