Senior Data Analyst (Web Analytics) - Permanent
Tasks
- Analyze first party data for media buying
- Create multivariate customer segments
- Develop data-driven strategies
- Direct junior analysts
- Lead data capture for data quality and volume
- Lead end-to-end analytics projects
- Manage test and learn plans
- Measure marketing impact on segments
- Present recommendations to non technical stakeholders
- Pull and analyze customer and marketing datasets
- Use AI tools for creative optimization
Perks/Benefits
Skills/Tech-stack
Amazon Web Services | Causal Inference | Cloud platform | Clustering | Customer Segmentation | Data Quality | Data Visualization | Feature importance | Google Cloud | Google Cloud Platform | Marketing Analytics | Microsoft Azure | Multivariate Testing | Python | Regression | SQL | Web Services
Education
N/A
Roles
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