Managing Director, Customer Journey Analytics & Personalization
Costa Mesa, California, United States
USD 125K-295K Executive-level Full Time
Tasks
- Collaborate with marketing automation and personalization platform owners
- Conduct churn prediction and lifetime value modeling
- Coordinate cross functional stakeholders for unified customer experience
- Create personalization roadmap across channels
- Define KPIs and monitor dashboards
- Design and analyze A B testing and multivariate tests
- Develop predictive models and next best action
- Educate stakeholders on journey analytics learnings and ROI
- Ensure data quality integrity and privacy compliance
- Govern data sources for a unified customer view
- Identify emerging customer needs and market trends
- Identify key moments and pain points
- Integrate journey insights into strategic planning
- Maintain martech stack expertise for CDP and marketing automation
- Manage customer journey governance and maintenance
- Optimize customer journeys using behavioral insights
- Orchestrate dynamic real time journeys
- Perform funnel analysis and path analysis
- Personalize content offers and messaging
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AEM | AEM and AEP | AEP | Adobe Analytics | Adobe Experience | Adobe Experience Manager | Adobe Experience Platform | B testing | CCPA | CDP | CRM | Churn Prediction | Customer Data | Customer Data Platform | Customer Journey | Customer journey mapping | Data Governance | Data Privacy | Data platform | Experience Manager | Experience Platform | Funnel Analysis | GDPR | Google Analytics | Incrementality testing | Journey Mapping | Lifetime Value | Lifetime value modeling | Marketing Automation | Marketing Cloud | Marketing Technology | Multivariate Testing | Next Best Action | Path analysis | Predictive Modeling | SFMC | Salesforce | Salesforce CRM | Value modeling | Web Analytics
Education
N/A
Regions
Countries
States
Cities
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