Senior Manager - Digital Analytics
Tasks
- Anticipate and mitigate data gaps and reporting risks
- Create cross channel scorecards and benchmarks
- Define media measurement and KPI frameworks
- Drive root cause analysis for conflicting signals
- Ensure auditability and repeatability of dashboards and readouts
- Ensure measurement validity and data quality
- Execute media and campaign analytics
- Lead and mentor analysts and managers
- Optimize campaigns using performance insights
- Provide executive ready performance narratives and reporting
- Scale enterprise campaign and digital analytics processes
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Ad Serving | Attribution | B testing | Campaign analytics | Cause analysis | Conversion Tracking | DSP | Dashboarding | Data Quality | Digital analytics | Event taxonomy | Incrementality Measurement | KPI frameworks | Media Measurement | Paid Search | Paid Social | Performance reporting | Pixels | Root Cause Analysis | Root cause | Scorecards | Tagging | UTM tracking | Web Analytics
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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