Data Analyst, Marketing
Tasks
- Analyze channel inefficiencies and scaling opportunities
- Apply GDPR and AI usage best practices
- Build customer lifecycle analytics programs
- Conduct ad hoc channel performance analyses
- Deliver experimentation and incrementality studies
- Design A B and multivariate tests for lifecycle touchpoints
- Develop automated reports for marketing KPIs
- Develop cross selling analytics and next best action models
- Implement data quality & governance
- Measure ad channel incrementality
- Run Geo lift tests
- Validate marketing mix modeling
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | Customer Cohorts | Data Governance | Experimentation | GDPR | Geo-lift | Geo-lift testing | Lift testing | Looker | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Mix Modeling | Mixpanel | Multivariate Testing | Power BI | Python | R | SQL | Statistical Analysis | Tableau
Education
Roles
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