Principal Data Analyst, Marketing Analytics
Tasks
- Build measurement literacy
- Build performance marketing reporting framework
- Calculate and optimize CAC metrics
- Collaborate on data and signal infrastructure
- Design and execute incrementality experiments
- Develop unified decision framework for budget allocation
- Document experiment results and MMM refreshes
- Drive adoption of measurement outputs
- Evolve multi touch attribution methodology
- Manage marketing mix modeling portfolio
- Own LTV CAC KPI
- Own marketing measurement strategy
- Partner with growth and acquisition teams
- Translate business questions into measurement plans
Perks/Benefits
Skills/Tech-stack
Adjust | Apple Search Ads | Appsflyer | Bayesian regression | BigQuery | Causal Inference | Churn | CleverTap | Conversion lift | Customer Acquisition | Customer Acquisition Cost | DBT | Difference in Differences Experiments | Difference-in-differences | Enhanced Conversions | Experimental Design | Geo-holdouts | Google Ads | Google Meridian | Incrementality testing | Lifetime Value | Lightdash | Lightweightmmm | Looker Studio | Marketing Mix | Marketing Mix Modeling | Meta Ads | Metabase | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Propensity scoring | Pymc | Pymc-marketing | Python | R | ROAS) | Robyn | SKAN | SQL | Search ads | Server Side | Server Side Tracking | Snowflake | Stan | Synthetic Control Experiments | Synthetic control | Tableau | TensorFlow | Tensorflow Probability | TikTok Ads
Education
N/A
Roles
Related jobs
-
Amazon QuickSight | Apache Airflow | Apache Superset | DBT | DashboardingContinuous learning | Cross-functional collaboration | Fully remote | Professional developmentSenior-level Full TimeSpain R1d ago
-
Adobe Illustrator | Adobe Photoshop | Branding | Data Visualization | Data analyticsCareer development | Continuous training | Flexible working hours | Hybrid work | Social benefitsEntry-level Full TimeMadrid, Spain R1d ago
-
AB Testing | Adtech | Amazon Web Services | Business Intelligence | CROAnnual seminar | Flexible telework | Gym membership | Health insurance | Pro bono leaveEntry-level Full TimeMadrid, MD, Spain R2d ago
-
Data Analyst Forecasting SEE EUR 30K-40KData Visualization | Excel | Forecasting | Google Sheets | Looker StudioExtra time off | Food discounts | Gym membership discounts | Monthly glovo credit | Online therapyMid-level Full TimeBarcelona, Spain R5d ago
-
A/B | A/B Testing | Amplitude | B testing | Behavioral analyticsFully remote work | Home office setup allowance | Language lessons | Meal allowances | Private health insuranceSenior-level Full TimeSpain R6d ago
-
Data Modeling | Data Pipelines | Data Visualization | Data Warehousing | Database ManagementCollaborative work culture | Continuous learning | Diverse projects exposure | Flexible work arrangements | Fully remote workMid-level Full TimeSpain R6d ago
-
Senior Data Analyst (Product Analytics) EUR 70K-85KA/B | A/B Testing | Amplitude | B testing | CTECareer development | Health insurance | Home-office allowance | Language classes | Meal allowanceSenior-level Full TimeMadrid, Spain R8d ago
-
Apache Airflow | Data Pipelines | Data Quality | Data Transformation | Data WarehouseFlexible start date | Hybrid workEntry-level InternshipMadrid - Hybrid, Barcelona - Hybrid R15d ago
-
Senior Data Analyst (f/m/d) EUR 60K-60KAI-enabled | AI-enabled analytics | Analytics automation | Behavior analytics | Business IntelligenceFlexible working hours | Gym coverage | Health insurance | Internet reimbursement | Meal allowancesSenior-level Full TimeMadrid, Spain R16d ago
-
(Internal position) Principal Cloud Engineer EUR 38K-51KApplication Insights | Azure Application Insights | Azure DevOps | Azure Governance | Azure MonitorFlexible office work | Work from home flexibilityEntry-level Full TimeSpain - Remote R23d ago
-
Data Analysis | Language Processing | Machine Learning | Natural Language | Natural Language ProcessingCareer development support | Flexible working | International travel opportunitiesSenior-level Full TimeMadrid - Castellana, Spain R1mo ago
-
Senior Data Analyst EUR 50K-70KCloud Platforms | DBT | Data Modeling | Data Visualization | Data WarehousingFlexible working hours | Free language classes | Mental wellness support | Multisport card | Paid time offSenior-level Full TimeMadrid, MD, Spain R1mo ago