Director of Marketing Data & Analytics
Tasks
- Automate marketing analytics using AI
- Build media mix plans
- Build mentor and scale analytics team
- Create testing frameworks for optimization
- Define marketing data and analytics strategy
- Define marketing measurement framework
- Democratize and socialize data
- Design multi-touch attribution models
- Develop and deliver marketing dashboards and scorecards
- Drive insights informed decisions
- Ensure data collection quality management governance
- Ensure marketing data privacy compliance
- Maintain marketing data foundation
- Manage vendor and platform relationships
- Optimize campaign performance and ROI
- Partner with MarTech and engineering on data pipelines
- Set marketing KPIs
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Attribution Modeling | Business Intelligence | CCPA | Campaign Optimization | Data Governance | Data Privacy | Data Quality | Data Quality Management | Data pipeline | Data pipeline automation | Experimentation | GDPR | KPI Development | Lead Scoring | Marketing Analytics | Marketing ROI | Marketing measurement | Media mix modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Pipeline Automation | Power BI | Python | Quality management | R | SQL | Snowflake
Regions
Countries
States
Cities
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