Senior Data Scientist - Marketing (m/f/d)
Tasks
- Adapt bid target steering for ad channels
- Build marketing mix model
- Create dashboards and reporting
- Define model priors and validation
- Develop response curve and elasticity models
- Estimate incremental marketing impact
- Evaluate marketing attribution approaches
- Translate model outputs into stakeholder insights
Perks/Benefits
- Birthday day off
- Coverflex allowance
- Flexible work setup
- Meal allowance
- Private health insurance
- Travel and mobility discounts
- Vacation days
- Volunteer day
Skills/Tech-stack
AWS | Amazon Athena | Amazon Redshift | Apache Airflow | Bayesian Methods | Bayesian Structural Time Series | Causal Inference | Difference-in-differences | Interrupted Time Series | Machine Learning | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Matplotlib | Mix Modeling | Model Evaluation | NumPy | Pandas | Plotly | Python | SQL | Scikit-learn | Statistical modeling | Streamlit | Structural Time Series | Supervised Learning | Time Series | Unsupervised Learning | Web Analytics
Education
N/A
Roles
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