Lead Marketing Data Analyst (x/f/m)
Tasks
- Analyze retention cohorts and churn moments
- Build lead scoring machine learning model
- Build performance dashboards and anomaly detection
- Build unified conversion journey view
- Define and document conversion definitions
- Detect data quality issues
- Develop LTV and CAC reporting
- Measure incrementality tests
- Pilot multi touch attribution model
- Produce monthly LTV CAC reporting
- Translate behavioral data into CRM scoring
Perks/Benefits
- Health Insurance 100 Percent Paid
- Meal tickets
- Mental health program
- Paid time off
- Parental leave extension
- Public transit reimbursement
- Relocation support
- Telework abroad
Skills/Tech-stack
Amplitude | Attribution Modeling | BigQuery | CAC Analysis | CRM | Causal Impact | Cohort Analysis | Data Modeling | Data Quality | Data Warehouse | Incrementality testing | LTV/CAC | LTV/CAC analysis | Lead Scoring | Looker | Machine Learning | Marketing Mix | Marketing Mix Modeling | Metabase | Mix Modeling | Python | Retention analysis | SQL | Tableau
Education
N/A
Roles
Analyst | Data Analyst | Lead | Lead Marketing Data Analyst | Marketing Data Analyst
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