Senior Data Scientist – Marketing Mix Optimization (MMO Enhancements)
Hyderabad, TS, India
INR 3000K-5000K (estimate) Senior-level Full Time
Tasks
- Analyze marketing performance customer behavior and sales data
- Build statistical and machine learning models
- Communicate results through visualizations and presentations
- Create scenario planning and what if simulations
- Design Marketing Mix Optimization solutions
- Develop budget allocation optimization frameworks
- Develop scalable Python analytical pipelines
- Mentor junior data scientists
- Perform feature engineering model validation and monitoring
- Translate analytical findings into business recommendations
Perks/Benefits
Skills/Tech-stack
AWS | Azure | Bayesian Modeling | Budget Optimization | Causal Inference | Cvxpy | Data Visualization | Databricks | Feature Engineering | GCP | Generative AI | Git | MLflow | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Optimization | Mix optimization | Model Validation | Model diagnostics | NumPy | Pandas | Predictive Modeling | Python | Regression Analysis | SQL | Scenario Planning | SciPy | Scikit-learn | Series forecasting | Snowflake | Statistical modeling | Time Series | Time Series Forecasting
Education
Roles
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