VP, Analytics - CRM/martech
Toronto, Ontario, Canada
CAD 110K-160K (estimate) Executive-level Full Time
Tasks
- Advise stakeholders with data driven insights
- Apply advanced analytics and AI for optimization
- Assess data landscape and improvement opportunities
- Build and mentor analytics team
- Build measurement frameworks and learning agendas
- Define KPIs dashboards and testing approaches
- Define analytics operating ways of working
- Develop CRM analytics roadmap
- Drive segmentation targeting personalization and customer journeys
- Forecast and personalize customer experiences
- Lead across matrixed global teams
- Own client analytics agenda
- Partner to deliver scalable data and CRM solutions
- Translate technical concepts into actionable recommendations
- Use first and third party data for insights
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Artificial Intelligence | Attribution Modeling | BI | BigQuery | CRM | Customer Data | Customer Data Platform | Dashboarding | Data platform | Experimentation | Forecasting | Google Analytics | Identity resolution | Incrementality testing | Machine Learning | Marketing Automation | Marketing Cloud | Marketing measurement | Personalization | Python | R | SQL | Salesforce | Segmentation
Education
N/A
Roles
Analytics | Analytics Manager | Manager | VP | VP, Analytics
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