Data Scientist, Marketing Analytics
Tasks
- Apply statistical methods for experimentation
- Communicate insights to non-technical stakeholders
- Design and read out A B tests
- Diagnose marketing drops and anomalies
- Document analysis context caveats and decisions
- Drive marketing decisions with analysis
- Explore and correlate marketing data for insights
- Optimize marketing spend recommendations
- Own marketing attribution and ROI analysis
- Partner on data pipelines and warehousing requirements
- Perform conversion and funnel analysis
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | CRM Integration | Conversion Rate | Conversion rate optimization | Data Modeling | Data Pipelines | Data Warehousing | Forecasting | Funnel Analysis | Marketing Analytics | Python | ROI analysis | Rate optimization | Regression Analysis | SQL | Segmentation | Statistical significance
Education
N/A
Roles
Analyst | Data Analyst | Data Scientist | Marketing Data Analyst | Scientist
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