Sr. Director, Marketing Analytics - Remote
Metro 9 - West Valley City, United States
R
USD 126K-200K (estimate) Senior-level Full Time
Tasks
- Advise marketing finance risk executives
- Build LTV models
- Build and mentor analytics team
- Build forecasting models
- Define full funnel KPIs
- Define standardized metric definitions
- Deliver closed loop reporting
- Develop attribution and incrementality frameworks
- Develop unified marketing and customer datasets
- Implement reporting controls
- Lead lifecycle analytics
- Lead marketing analytics strategy
- Optimize affiliate and partner marketing
- Optimize media mix and segmentation
- Optimize paid media measurement
- Perform cohort analysis
- Run structured experimentation
- Strengthen tracking and data pipelines
- Translate data into executive insights
Perks/Benefits
- 401k match
- Life insurance
- Long-term disability
- Medical, dental & vision coverage
- Mental health resources
- Paid time off
- Short-term disability
- Volunteer time
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | BI tools | Cohort Analysis | Customer Lifetime Value | Data Governance | Data Warehousing | Delinquency Analytics | Experimentation | Forecasting | Geo-testing | Holdout testing | Incrementality testing | Lifecycle analytics | Lifetime Value | Media mix modeling | Mix Modeling | Reporting Automation | Risk-Adjusted Return | SQL | Segmentation | Targeting | Unit economics
Education
N/A
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