Marketing Data Analyst
Tasks
- Build performance diagnostics and reporting
- Calibrate marketing mix models
- Create self-service analytics dashboards
- Design incrementality and causal impact experiments
- Explain marketing performance drivers
- Partner on media mix and budget decisions
- Scale governed Looker semantic layer
- Translate statistical models into stakeholder stories
Perks/Benefits
Skills/Tech-stack
Attribution | BigQuery | Causal Inference | Econometrics | Experiment design | Geoholdout | Incrementality | LookML | Looker | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media Mix | Media mix modeling | Mix Modeling | SQL | Self-Service | Self-service analytics | Service analytics
Education
N/A
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