Senior Analyst, Digital Analytics
US-Headquarters, United States
USD 100K-139K (estimate) Senior-level Full Time
Tasks
- Collaborate with cross-functional teams
- Conduct exploratory analyses of partner initiatives and tests
- Create KPI and measurement requirements
- Define tagging for digital data collection
- Develop attribution and measurement approach
- Leverage AI with LLM automation and alerting
- Measure digital funnel and cross channel attribution
- Perform standard and ad hoc reporting
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Alerting | Attribution | Automation | B testing | Customer Segmentation | DSPs | Data Tagging | Digital Funnel Measurement | Excel | Funnel measurement | Google Analytics | LLMs | Marketing Analytics | Power BI | Python | R | SQL | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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