Adobe Analytics Tech Lead
Tasks
- Architect analytics implementations
- Automate reporting using AI tools
- Conduct experimentation and personalization
- Configure Adobe Launch
- Coordinate stakeholders and enable analytics adoption
- Create data layer specifications
- Create implementation documentation
- Define KPIs and tagging strategy
- Define measurement strategy
- Develop dashboards and reports
- Implement Adobe Target and A4T
- Implement analytics and personalization
- Perform anomaly detection and contribution analysis
- Set up Adobe Analytics variables and report suites
- Validate analytics collection with QA
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AI machine learning | Adobe Analysis Workspace | Adobe Analytics | Adobe Analytics Variables | Adobe Experience | Adobe Experience Cloud | Adobe Experience Platform | Adobe Launch | Adobe Target | Adobe Target Recommendations | Analysis Workspace | Analytics for Target | B testing | CCPA | CSS | Data Layer | Experience Cloud | Experience Platform | GDPR | Google Analytics | Google Tag | Google Tag Manager | HTML | JavaScript | MVT | Machine Learning | Power BI | Tag Manager
Education
N/A
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