Lead Digital Analytics & Adobe Customer Journey Specialist
Mumbai Central Avenue, India
INR 2500K-4132K (estimate) Senior-level Full Time
Tasks
- Analyze user behavior across digital channels
- Build and maintain reporting suites dashboards insight packs
- Create measurement frameworks KPIs dashboards
- Deliver analysis on acquisition engagement retention conversion
- Design and manage event tracking strategies data layers tagging requirements
- Develop complex analyses beyond standard reporting
- Ensure analytics governance standards tracking conventions QA processes
- Facilitate workshops for measurement and tracking requirements
- Investigate and resolve tracking issues data discrepancies data quality
- Lead analytics solution design development optimization
- Maintain documentation for tracking specifications and measurement frameworks
- Monitor campaign performance and provide insights
- Monitor compliance privacy standards and data governance policies
- Oversee implementation and configuration of Adobe Tags
- Own and maintain digital tracking frameworks
- Partner with marketing teams on measurement plans
- Support attribution and performance reporting
- Translate data into business recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Tags | Attribution Modeling | Customer Journey Analytics | Dashboarding | Data Governance | Data Layer | Data Quality | Digital analytics | Event Tracking | Journey Analytics | KPI Development | Privacy Compliance | Tag Management | Web Analytics
Education
N/A
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