Manager, Insights & Analytics - Brand Consulting
Tasks
- Aggregate marketing data
- Analyze marketing data
- Build data driven personas
- Build segmentation models
- Create customer journeys
- Create data visualizations
- Design primary research questionnaires
- Design sponsorship measurement campaigns
- Design sponsorship strategy initiatives
- Develop data-driven insights
- Develop measurement frameworks
- Field primary research
- Implement sponsorship valuation initiatives
- Interpret category trends
- Interpret consumer trends
- Manage junior staff
- Manage multiple projects
- Manage sponsorship measurement initiatives
- Package reports for stakeholders
- Pitch innovative ideas
- Test and learn from experiments
- Value sponsorship partnerships
Perks/Benefits
Skills/Tech-stack
AI tools | Brand metrics | Client consulting | Consumer Research | Customer Journey | Customer journey mapping | Data Analysis | Data Storytelling | Data Visualization | Excel | Journey Mapping | Marketing Analytics | Marketing strategy | Measurement frameworks | PowerPoint | Qualitative research | Quantitative Research | Questionnaire design | Research Design | Segmentation Modeling | Social metrics | Sponsorship valuation | Survey Fielding
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
Cities
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