Analytics Director Freelance

WHO ARE WE:

We’re Mediahub, the industry’s best-kept secret. This year we got our first Campaign School Report, coming in at number one for building the most ethnically diverse team in the industry.  COMvergence rank us as the UK's fastest-growing media agency for the second year running.

We bring a challenger mindset to everything we do.  Brands choose to work with us to disrupt category norms.

We offer the best of both worlds.  A start-up culture backed by Mediabrands.

Just some of the brands we work with – New Balance, Pinterest, Celebrity Cruises.

Role Overview:

As the Analytics Director, you will lead and oversee the analytics function for our clients on a global scale. Your role will involve managing the delivery of advanced analytics projects, collaborating with data science and engineering teams, and driving innovation in data solutions. You will ensure that analytics outputs align with business objectives and deliver measurable value to clients. This position requires a strategic thinker with a deep understanding of analytics and its application within the business context.

Key Responsibilities:

• Team Leadership: Manage a team of analysts, providing guidance, mentoring, and ensuring the delivery of high-quality analytics outputs across key projects.
• Project Management: Oversee the specification and delivery of critical analytics projects, ensuring they meet client requirements and deadlines. Work closely with Lead Analysts to maintain project alignment with business objectives.
• Client Relationship Management: Act as a key point of contact for clients, working alongside the Group Analytics Director to nurture and expand client relationships. Own the analytics output for assigned accounts and campaigns.
• Test and Learn Programmes: Deploy and oversee test and learn programmes, ensuring they deliver demonstrable incremental value for clients through initiatives such as onsite conversion rate optimisation (CRO) and digital ad platform enhancements.
• Data Solutions Development: Collaborate with Engineering and Data Science teams to advance data solutions, including econometrics, investment planning, clustering, and modelling.
• Innovation in Analytics: Contribute to shaping the organisation’s data analytics offering by exploring and applying new techniques in marketing, consumer research, predictive analytics, and machine learning.
• Stakeholder Communication: Serve as a bridge between client business users and the data engineering team, ensuring clear communication and understanding of analytics findings and recommendations.

Experience & Skills Required:

• Experience: 5-8 years of relevant experience, preferably in managing the delivery of complex analytics projects within a global brand or agency environment.
• Education: Degree in a relevant applied science or social science field, such as Economics or Mathematics, or equivalent professional experience.
• Technical Skills: Proficiency in SQL databases and experience with econometrics and customer/market segmentation. Familiarity with programming languages such as Python or R and their associated data analysis libraries (e.g., NumPy, Pandas, scikit-learn) is a plus.
• Statistical Expertise: Strong understanding of statistics, including descriptive statistics, regression, probability, sampling, and hypothesis testing.
• Communication: Excellent written and verbal presentation skills, with the ability to translate complex analytical concepts into actionable business insights for non-technical audiences.
• Domain Knowledge: Good understanding of the media industry and the ability to balance brand and performance media investment allocations effectively.

Ideal Candidate Profile:

We seek a passionate, ambitious, and curious leader who thrives in a dynamic and fast-paced environment. The ideal candidate will have a strategic mindset, strong business acumen, and the ability to innovate and drive change within the analytics function. You should be committed to delivering exceptional client service and be ready to take on new challenges that push the boundaries of traditional analytics.

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.