Manager, Growth Marketing Experimentation
Tasks
- Align agency and vendor
- Co own experimentation roadmap
- Contribute to standardized measurement approach
- Define learning agenda and success metrics
- Drive calibration with MMM MTA
- Ensure clear schedules and data inputs
- Escalate blockers
- Improve run rate with validity
- Lead incrementality testing program
- Manage vendor measurement relationship
- Mentor media analytics analyst
- Monitor design defects and leakage
- Prioritize study backlog
- Produce decision readouts
- Propose tiebreakers and decision thresholds
- Reconcile experiment results with MMM and MTA
- Reject under powered or invalid proposals
- Review approve vendor experiment designs
- Run data validation spot checks
- Track SLAs and change logs
- Uphlevel partner teams
- Write decision memos
Perks/Benefits
- 401k
- Dental insurance
- Discounts and perks
- Medical insurance
- Paid leave
- Tuition reimbursement
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | B testing | Big Data | CTV | Causal Inference | Data Science | Difference-in-differences | Excel | Geo-experiments | Google Ads | Incrementality testing | Marketing Mix | Marketing Mix Modeling | Meta Ads | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Platform Holdouts | Power analysis | Python | R | Randomized Controlled Trial | Roku | SQL | Samsung | TikTok | Vizio
Education
N/A
Regions
Countries
States
Cities
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