Business Analytics Lead - Marketing & Customer Analytics
One PNC Plaza (PA370), United States
USD 84K-182K Senior-level Full Time
Tasks
- Analyze engagement and conversion trends
- Analyze results and recommend actions to leadership
- Build and maintain dashboards
- Connect marketing activity to business outcomes
- Define processes and best practices for marketing measurement
- Design measurement frameworks
- Develop campaign test designs with defined KPIs
- Lead analytics processes across multiple business units
- Measure marketing impact on sales funnel
- Partner with internal teams and external data providers
- Transform engagement data into actionable insights
Perks/Benefits
- 401k match
- Dental insurance
- Educational assistance
- Health insurance
- Life insurance
- Long-term disability
- Paid time off
- Parental leave
- Pension plan
- Short-term disability
- Stock purchase plan
- Vision insurance
- Wellness program
Skills/Tech-stack
Account-based marketing | Audience Segmentation | Business Intelligence | Campaign Measurement | Dashboards | Data Quality | Data integration | Data-Driven Decision Making | Data-driven | Decision Making | Hadoop | KPI Development | Marketing Analytics | Power BI | Python | Statistical Scoring | Tableau
Education
Regions
Countries
States
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