Digital Performance Brand Analytics Specialist
Tasks
- Analyze generative AI search traffic
- Analyze website user behavior
- Apply analytics standards and experimentation governance
- Build brand performance reporting
- Build dashboards and recurring reports
- Correlate paid and organic performance
- Create experimentation roadmaps
- Design and measure A/B tests
- Develop test hypotheses
- Evaluate engagement metrics
- Identify halo effects and incremental lift
- Identify optimization opportunities
- Measure brand campaign impact
- Measure testing impact
- Monitor AI search visibility
- Stay current on attribution models and analytics tools
- Track branded search volume
- Track organic rankings
- Visualize data for stakeholders
Perks/Benefits
- 401k employer contribution
- Fitness reimbursements
- Health insurance
- Onsite gym
- Paid Holidays
- Paid parental leave
- Paid time off
- Professional development resources
- Tuition reimbursement
- Wellness program
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Conversion funnel | Conversion funnel analysis | Dashboarding | Excel | Funnel Analysis | Google Analytics | Google Analytics 4 | Google Search Console | Google search | Heap | Journey analysis | SEMrush | Screaming Frog | Search Console | SimilarWeb | User Journey | User Journey Analysis | WordPress | Yoast
Education
N/A
Regions
Countries
States
Cities
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