Senior Data Analyst
Tasks
- Analyze acquisition cost and optimize performance
- Analyze customer lifetime value retention and churn
- Build predictive models for at risk subscribers
- Collaborate with data engineering teams for attribution measurement
- Conduct cohort analyses across the ecosystem
- Conduct competitive intelligence analysis
- Conduct root cause analyses of metric variances
- Create customer segmentation strategies
- Create dashboards and reports for attribution and cohort behavior
- Create dashboards and reports for subscription KPIs
- Create marketing performance dashboards
- Design and analyze A B tests for conversion funnels
- Develop attribution frameworks for cross platform customer journeys
- Develop data driven recommendations for growth and retention
- Develop marketing attribution frameworks for subscription channels
- Develop marketing budget allocation frameworks and ROI measurement standards
- Develop marketing performance accountability frameworks
- Document analytical methods and technical specifications
- Lead analytical strategy and methodology development
- Map customer interactions for cross selling opportunities
- Measure and optimize marketing campaign performance
- Optimize ROAS for marketing investments
- Own cross platform growth forecasting
- Own subscription growth forecasting
- Present findings and recommendations to senior stakeholders
- Prioritize and manage analytics BI request backlog
- Produce executive reports for marketing and growth performance
- Track and optimize cross platform marketing attribution
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Cohort Analysis | Customer Journey | Customer Journey Analytics | Dashboard Development | Data Modeling | Data Visualization | Forecasting | Google Analytics | Google BigQuery | Google Workspace | Hypothesis Testing | Journey Analytics | LTV modeling | Looker | Machine Learning | Marketing Automation | Marketing attribution | Martech | Predictive Modeling | Python | R | ROAS) | SQL | Segmentation | Statistical Analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
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