Analytics Manager
Tasks
- Architect measurement solutions
- Audit analytics implementations
- Build analytics dashboards and reports
- Build measurement frameworks
- Collaborate with SEO Paid Media Creative Data teams
- Create automation workflows and prompts
- Define test hypotheses
- Design experimental testing methodologies
- Develop GEO measurement strategies
- Evaluate causal relationships
- Implement analytics and marketing tags
- Manage client analytics workstreams
- Measure incrementality and causal lift
- Mentor analytics and AI capabilities
- QA tag governance
- Translate analytical findings into executive narratives
- Write technical documentation
Perks/Benefits
Skills/Tech-stack
AI Search | AI Search Measurement | Adobe Analytics | Behavioral Tracking | Business outcome measurement | Causal Inference | Claude | Dashboards | Ecommerce Measurement | Engine optimization | Experimentation Frameworks | GEO Test And Learn | Generative Engine | Generative Engine Optimization | Google Analytics | Google Analytics 4 | Holdout Methodologies | Incrementality | Lift analysis | Management systems | Marketing Analytics | Outcome measurement | Paid media | Project Management | Prompt engineering | SEO | Tag Management | Tag Management Systems | Tag governance | Technical documentation | Test and learn | Workflow automation | Workflows | Wrike
Education
N/A
Roles
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