Sr. Analyst, Media Analytics & Attribution
New York, NEW YORK, United States
USD 85K-115K Senior-level Full Time
Tasks
- Develop attribution model insights
- Expand data capabilities with internal external teams
- Generate reporting for KPIs
- Maintain attribution tools and datasets
- Manage attribution models
- Partner with media decision makers for optimization
- Perform exploratory data analysis
- Support marketing ROI analysis
- Support third-party workflows
- Triangulate insights with marketing measurement systems
Perks/Benefits
Skills/Tech-stack
Classification | Clustering | Dimensionality Reduction | Experimentation | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multitouch Attribution | Python | R | Regression | SQL | Tableau
Regions
Countries
States
Cities
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