Chubb Life Global Office: Customer Value Management and Campaign Analytics Lead
Tasks
- Analyze acquisition retention lifetime value
- Apply data management best practices
- Build customer segments
- Define campaign KPIs
- Develop campaign strategies
- Develop propensity models
- Educate marketing and sales on propensity scoring
- Ensure campaign data governance and compliance
- Execute multi-channel campaigns
- Improve lead conversion and sales productivity
- Integrate advanced modeling into campaign planning
- Lead end to end campaign management
- Monitor model performance and refine forecasts
- Optimize campaigns across distribution channels
- Perform campaign post analysis
- Track campaign performance
Perks/Benefits
- N/A
Skills/Tech-stack
Campaign Management | Customer Segmentation | Data Governance | Data Visualization | Data analytics | Databricks | KPI Tracking | Marketing Analytics | Power BI | Predictive Analytics | Propensity Modeling | Python | SQL | Tableau
Education
N/A
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