Digital Specialized Analytics Analyst
Location(s): Bengaluru, Karnataka, India
INR 2500K-3380K (estimate) Mid-level Full Time
Tasks
- Analyze clickstream data and define custom events
- Analyze customer data to identify lifecycle opportunities
- Analyze post login user behavior and feature adoption
- Assess personalization using customer profile data
- Create control groups to measure incremental lift
- Design and execute digital offer experiments
- Ensure compliance security and performance management standards
- Evaluate KPIs for CPC CTR CPA ROAS
- Forecast campaign and product performance for cohorts
- Implement and manage tags with Google Tag Manager or Adobe Launch
- Measure redemption rate incremental lift CAC and LTV impact
- Monitor organic search performance and keyword rankings
- Perform attribution modeling
- Provide recommendations to improve targeting and campaign profitability
- Run A B tests and multivariate tests
- Set up and analyze campaign tests for email push and in app banners
- Track and optimize paid search campaigns
- Track digital user behavior on web and mobile
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Launch | Attribution Modeling | B testing | Bing Ads | CPA | CPC | CTR | Clickstream analytics | Control Group | Control Group Methodology | Conversion Rate | Conversion rate optimization | Experiment design | Google Ads | Google Tag | Google Tag Manager | Hive | Incremental Lift | Keyword ranking | Marketing Analytics | Multivariate Testing | Python | ROAS) | Rate optimization | SEO Analytics | SQL | Tag Manager
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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