Senior Analyst, Marketing Analytics

Tasks

• Analyze marketing sales funnel for inefficiencies
• Build analytics frameworks for non paid channels
• Collaborate cross functionally to translate insights into actions
• Develop predictive models for customer lifetime value
• Drive marketing planning and forecasting
• Ensure data integrity and governance across marketing systems
• Lead attribution model design and optimization
• Mentor and support analysts

Perks/Benefits

• Co-working budget
• Flexible working hours
• Fully remote
• Home office setup
• IT equipment provided
• Learning and development budget
• Mental health support
• Paid time off
• Parental leave

Skills/Tech-stack

Attribution Modeling | B2B SaaS | BI reporting | Budget allocation | Business Intelligence | CRM | Customer Lifetime Value | Customer lifetime value modeling | DBT | Data Governance | Data Integrity | English Fluency | HubSpot | Lifetime Value | Lifetime value modeling | Looker | Marketing Analytics | Marketing Automation | Marketing Forecasting | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau | Value modeling