Senior Analyst, Marketing Analytics
Tasks
- Build share of voice reporting
- Develop attribution models
- Drive marketing planning and forecasting
- Ensure marketing data governance
- Mentor analytics team members
- Model marketing lifetime value
- Optimize B2B funnel from awareness to revenue
- Partner with RevOps for single source of truth
- Perform brand sentiment analysis
Perks/Benefits
- Budget for local in person social events or co working spaces
- Flexible paid time off
- Flexible working hours
- Home office IT equipment
- Home office budget
- Learning budget
- Mental health support
- Paid parental leave
- Stock options
- Work from anywhere
Skills/Tech-stack
Attribution Modeling | B2B Marketing | B2B marketing analytics | Brand Sentiment | Brand sentiment analysis | CRM | DBT | Data Governance | Data Integrity | Data Modeling | HubSpot | Lifetime Value | Lifetime Value LTV | Looker | Marketing Analytics | Predictive Modeling | Salesforce | Sentiment Analysis | Share of voice | Sigma | Snowflake | Tableau
Education
N/A
Roles
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