Marketing Data Analyst

Tasks

• Analyze funnel performance across channel campaign creative audience geography
• Architect measurement frameworks
• Build and deploy marketing mix modeling
• Define success metrics and control groups
• Design and execute geo tests and experiments
• Develop and maintain multi touch attribution models
• Improve tracking infrastructure data quality and automated reporting
• Measure marketing incrementality
• Own acquisition analytics pipeline end to end
• Present actionable recommendations with visualizations
• Size experiments for statistical significance
• Track CAC CPA conversion rates retention LTV ROI ROAS

Perks/Benefits

• Corporate apartment
• Hybrid work
• Professional development
• Remote work
• Stock options
• Travel opportunity
• Work and Swim program

Skills/Tech-stack

Attribution Modeling | Experiment design | Incrementality testing | Looker | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Python | R | SQL | Statistical significance | Tableau | Web Analytics