Digital Marketing & Analytics Specialist
Tasks
- Benchmark marketplace competition
- Conduct digital marketing research
- Coordinate website updates
- Create digital display ads
- Create social media stories
- Engage with social media comments
- Implement SEO updates
- Maintain business listings on Google
- Maintain signage listings
- Manage social media scheduling
- Measure digital advertising performance
- Optimize website traffic
- Produce video shorts
- Recommend marketing messaging improvements
- Report digital marketing analytics
- Track ADA website compliance
- Track accurate hours and services across platforms
- Update website content and press releases
Perks/Benefits
- N/A
Skills/Tech-stack
ADA compliance | Accessibility guidelines | Adobe Creative | Adobe Creative Suite | Canva | Creative Suite | Digital Advertising | Engine optimization | Google Analytics | Google Business | Google Business Profile | Google Reviews | Media Marketing | Microsoft Excel | Microsoft PowerPoint | Microsoft Word | Monsido | Search Engine | Search engine optimization | Social Media | Social Media Marketing | Spreadsheet Reporting | Video Editing | WCAG | Web Content | Web Content Accessibility | Web content accessibility guidelines
Education
Associate Degree | Bachelor of Science | High School Diploma
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