Senior Adobe Journey Optimizer
Tasks
- Build email templates push notifications and in app messages
- Build time based campaigns
- Create journey triggers conditions and audience segments
- Design customer journeys using Adobe Journey Optimizer
- Develop event driven journeys
- Ensure data governance, privacy, and compliance
- Implement offer decisioning using Offer Library
- Implement real-time personalization
- Integrate APIs with Adobe Journey Optimizer Decisioning and Event Forwarding
- Model XDM data and manage datasets
- Monitor journeys troubleshoot issues
- Perform A B testing and optimize journey performance
- Run unit testing and user acceptance testing
- Use Adobe Experience Platform for Real Time Customer Profile and Segmentation
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | API Integration | Acceptance Testing | Adobe Experience | Adobe Experience Platform | Adobe Journey Optimizer | Adobe Journey Optimizer Decisioning | Adobe Launch | Adobe Offer Decisioning | Audience Activation | B testing | Batch data | Batch data ingestion | CCPA | Customer Journey | Customer Journey Analytics | Customer Profile | Data Ingestion | Data Modeling | Datasets | Event forwarding | Experience Platform | GDPR | Identity stitching | JSON | JavaScript | Journey Analytics | Journey Optimizer | Offer Decisioning | Offer Library | REST API | Real Time | Real-Time Customer Profile | Schemas | Segmentation | Streaming Data | Streaming data ingestion | Tealium | Unit Testing | User Acceptance | User Acceptance Testing | XDM | XDM data modeling
Education
N/A
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