Senior Analyst - Brand Analytics
Tasks
- Analyze secondary healthcare data to generate insights
- Automate recurring analytics and improve analytics frameworks
- Build and operationalize customer segments and targeting
- Build scalable analytics assets using Databricks
- Collaborate cross functionally with commercial and medical teams
- Communicate insights and recommendations to senior leaders
- Create executive decks and dashboards for decision support
- Create market simulations and patient flow models
- Design and evaluate test-and-learn experiments
- Develop production ready analytics in Python and SQL
- Identify market opportunities and whitespace
- Improve analytics processes and share knowledge
- Partner with brand teams for commercial analytics and insight generation
- Quantify channel effectiveness and optimize return on investment
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution | Bayesian techniques | Data Mining | Data Visualization | Databricks | Documentation | Econometric Analysis | Econometrics | Excel | Machine Learning | Microstrategy | Optimization | Power BI | PowerPoint | Predictive Modelling | PySpark | Python | QlikView | R | Regression | Reproducibility | SQL | Simulation | Spark | Tableau | Time Series | Version control
Education
Associate Degree | Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
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