Manager, Direct Mail Marketing Analytics
HQ Wilmington DE Management Office, United States
USD 140K-170K (estimate) Mid-level Full Time
Tasks
- Communicate insights to senior leadership
- Develop and measure testing agenda for mail cadence segmentation data sources and A B creative testing
- Develop data driven analyses insights and recommendations across channels
- Enhance and streamline business reporting
- Improve direct mail targeting models with data science support
- Manage monthly direct mail investment decisions to maximize response and NPV
- Manage multiple projects meet deadlines
- Monitor direct mail competitive intelligence and macro environment
- Optimize end to end mail execution process and prospect response data capture
- Re evaluate and improve holdout strategies for incremental lift measurement
Perks/Benefits
- 401k match
- Comprehensive health insurance
- Employee stock purchase plan
- Paid Holidays
- Paid sick leave
- Paid time off
- Tuition reimbursement
- Volunteer time
Skills/Tech-stack
A/B | A/B Testing | B testing | Data Mining | Data Visualization | Decision Making | Decision Trees | Excel | Holdout Strategy | Hypothesis Testing | Power BI | PowerPoint | Python | Residual analysis | SQL | Sampling | Segmentation | Series analysis | Statistical modeling | Tableau | Time Series | Time Series Analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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