Lead Marketing Data Scientist
Miami, Florida, United States
USD 150K-190K (estimate) Senior-level Full Time
Tasks
- Architect marketing data pipelines
- Build self-serve dashboards
- Build unified marketing data layer
- Communicate statistical trade offs to stakeholders
- Correlate marketing signals with business KPIs
- Define data quality standards
- Design geo lift studies and holdout tests
- Develop marketing mix modeling framework
- Execute matched market experiments
- Lead cross functional marketing measurement
- Mentor analysts and data scientists
- Quantify diminishing returns saturation curves carryover effects
- Reconcile attribution performance with incrementality results
- Run scenario analysis and budget optimization
- Set measurement standards and attribution conventions
Perks/Benefits
Skills/Tech-stack
AWS | Airflow | Attribution | Bayesian | BigQuery | Causal Inference | DBT | Data Quality | Databricks | Difference-in-differences | Fivetran | Geo-lift | Google Ads | Incrementality testing | LTV prediction | Looker | Marketing Mix | Marketing Mix Modeling | Meta Ads | Mix Modeling | NumPy | Pandas | Power BI | Pymc | Python | Redshift | SQL | Scikit-learn | Snowflake | Stan | StatsModels | Streamlit | Synthetic control | Tableau | Uplift Modeling
Education
Roles
Data Scientist | Lead | Lead Data | Lead Data Scientist | Marketing Data Scientist | Scientist
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