Marketing Analytics Lead
Tasks
- Automate marketing reporting and analysis
- Evaluate new data sources and tools
- Evolve MTA MMM incrementality frameworks
- Lead Marketing analytics team
- Manage data and martech vendor relationships
- Own full funnel marketing analytics
- Partner with machine learning team on measurement frameworks
- Run marketing test and learn agenda
- Translate results into insights and recommendations
Perks/Benefits
- 401-k match
- Benefits effective on day one
- Flexible time off
- Paid caregiver leave
- Paid parental leave
- Remote-friendly
- Stock options
Skills/Tech-stack
A/B | A/B Testing | App Messaging | Attribution Modeling | B testing | CDP | CRM Analytics | Data Warehouse | Email Marketing | Experiment design | In-app messaging | Incrementality | Lifecycle Marketing | Lifecycle marketing analytics | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Martech | Media Analytics | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Paid Media Analytics | Paid Social | Paid media | Push Notifications | SEM | SQL
Education
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