Manager, Marketing Analytics
Gurgaon, India (Mastercard Advisors India)
INR 2000K-2900K (estimate) Senior-level Full Time
Tasks
- Analyze campaign analytics and test control results
- Analyze marketing funnels and portfolio performance
- Deliver recommendations based on complex problem solving
- Develop predictive models for segmentation and targeting
- Lead design and execution of A/B tests
- Mentor junior analysts
- Optimize marketing performance using data insights
- Partner with Marketing Finance and Data Engineering
- Perform deep dive analysis of customer journeys
- Provide marketing measurement thought leadership
- Translate insights into business impact for stakeholders
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | Customer Journey | Customer Journey Analytics | Data Visualization | Funnel Analysis | Journey Analytics | Marketing funnel | Marketing funnel analysis | Marketing measurement | Personalization | Power BI | Predictive Analytics | Python | R | SAS | SQL | Segmentation | Statistical modeling | Tableau | Targeting
Education
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