Senior Enablement Lead (Analytics, CRO & Personalisation)
Havas Village London - 36.5, United Kingdom
GBP 50K-62K (estimate) Senior-level Full Time
Tasks
- Analyze test results and recommend improvements
- Build performance dashboards
- Coordinate delivery and QA
- Create segments and calculated metrics
- Define measurement requirements
- Design and prioritize A B tests
- Drive data collection initiatives
- Guide omni channel customer journeys
- Lead experimentation and optimization programs
- Review solution reference designs
- Support analytics tool configuration
- Support personalisation execution
Perks/Benefits
- Cycle to work scheme
- Employee Rewards and Discounts Programme
- Enhanced Maternity Paternity and Family Leave
- Flexible working hours and location
- Pension
- Private medical cover
- Training and development budget
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Campaign | Adobe Launch | Adobe Target | Analytics Strategy | B testing | Calculated Metrics | Conversion Rate | Conversion rate optimization | Customer Journey | Customer Journey Analytics | Customer Segmentation | Data Layer | Data Quality | Experimentation | Journey Analytics | Omni-Channel | Personalization | QA | Rate optimization | Tag Management
Education
N/A
Roles
Analytics | Analytics Enablement Lead | Enablement Lead | Lead
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