Analytics Lead
Tasks
- Build executive dashboards
- Build measurement plans
- Configure consent mode
- Configure server-side tracking
- Define attribution approach
- Define tagging standards
- Design data layer specifications
- Design incrementality tests
- Develop analytics practice playbook
- Develop cross channel attribution model
- Establish reporting cadence
- Evaluate marketing mix modeling
- Interpret marketing platform metrics
- Manage junior tracking specialist
- Own tracking architecture
- Perform tracking QA
- Review pixel tag implementations
- Run conversion lift studies
- Run geo holdout tests
- Update tracking practices for privacy changes
- Write insight narratives
Perks/Benefits
Skills/Tech-stack
Attribution Modeling | Consent Mode | Conversion lift | Enhanced Conversions | Events API | GA4 | Geo Holdout | Google Ads | Google Ads Enhanced Conversions | Google Tag | Google Tag Manager | Incrementality testing | Looker Studio | Marketing Mix | Marketing Mix Modeling | Meta CAPI | Meta Pixel | Mix Modeling | Power BI | Python | R | Rudderstack | SQL | Segment | Server Side | Server-side Tagging | Tag Manager | TikTok Events API
Education
N/A
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