Manager, Analytics (Zulumatic)
Tasks
- Analyze cross channel performance and delivery signals
- Apply benchmarks and testing learnings to future plans
- Build and maintain centralized dashboards
- Ensure platform data capture setup meets spec
- Identify and resolve tracking gaps and data risks
- Maintain UTMs naming conventions and data structure
- Manage API based data connections across platforms
- Own tagging frameworks and tracking QA across campaigns
- Partner with strategy and planning teams using performance data
- Reconcile data across platforms dashboards and site analytics
- Translate performance into actionable recommendations for optimization
Perks/Benefits
- N/A
Skills/Tech-stack
API | Dashboarding | Data Integrity | Data QA | Looker Studio | Media Analytics | Performance Measurement | Power BI | Tableau | Tagging | Tracking | UTM
Education
Roles
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