Marketing Intelligence Lead (Data Scientist)
Tasks
- Analyze funnel conversion trends
- Analyze marketing performance
- Automate AI assisted analytics
- Build measurement frameworks
- Build performance and contribution models
- Conduct deep dive analyses
- Evolve marketing data ecosystem
- Identify measurement gaps and inefficiencies
- Improve data quality and consistency
- Support forecasting and pacing
- Translate data into recommendations
- Use AI for insight acceleration
- Validate findings before recommendations
Perks/Benefits
- 401k match
- Career advancement
- Dental insurance
- Dependent care FSA
- Employee assistance program
- Flexible time off
- Health savings account
- Learning and development opportunities
- Paid parental bonding leave
- Paid sick time
- Telemedicine coverage
- Vision insurance
Skills/Tech-stack
Anomaly Detection | Attribution Modeling | Automation | CRM | Data Modeling | Data Quality | Data Visualization | Data Warehousing | Forecasting | Funnel Analysis | Language Processing | Looker | Machine Learning | Marketing Automation | Natural Language | Natural Language Processing | Power BI | Predictive Analytics | Python | SQL | Statistical modeling | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
Data Scientist | Intelligence Lead | Lead | Marketing Intelligence Lead | Scientist
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