Associate Customer Data Platform Product Owner Director
Tasks
- Align marketing technology architecture with business objectives
- Define and maintain campaign operations best practices
- Drive adoption of Next Best Action technology
- Execute CX campaigns across MarTech platforms
- Gather and analyze requirements for CX capabilities
- Generate operational reporting and documentation
- Lead CX campaign execution teams
- Lead MarTech design implementation and integration
- Manage vendor contracting and budgeting
- Orchestrate data driven initiatives for customer engagement
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Campaign | Adobe Experience | Adobe Experience Cloud | CX Campaign Execution | Campaign Execution | Campaign Management | Customer Data | Customer Data Platform | Customer Engagement | Data integration | Data platform | Database Marketing | Decisioning engine | Documentation | Experience Cloud | Journey orchestration | KPIs | Marketing Automation | Marketing Cloud | Marketing Technology | Marketing technology architecture | Next Best Action | Omnichannel engagement | Personalization | Reporting | Requirements Gathering | SLAs | Salesforce Marketing | Salesforce Marketing Cloud | Segmentation | Stakeholder management | Targeting | Technology Architecture | Vendor management
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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