Senior Marketing Data Analyst
Tasks
- Build and maintain marketing datasets
- Build monitoring and alerting
- Build reporting for signal delivery and funnel metrics
- Define signal engineering metrics
- Design conversion pipeline integrations
- Ensure correct attribution
- Implement pixels and conversion events
- Maintain UTM and campaign naming
- Manage GTM releases
- Monitor tracking diagnostics
- Onboard new ad platforms
- Optimize conversion signals
Perks/Benefits
- N/A
Skills/Tech-stack
Airflow | Attribution | CTE | Client side | Client-side tracking | Conversion Tracking | Conversions API | DBT | Data Quality | Data Warehousing | Enhanced Conversions | GDPR | Google Ads | Google Analytics | Google Data Manager | Google Data Manager API | Google Tag | Google Tag Manager | Looker | Meta | Pixel tracking | SQL | Server Side | Server Side Tracking | Tableau | Tag Manager | TikTok | UTM | Window Functions
Education
N/A
Roles
Analyst | Data Analyst | Marketing Analyst | Marketing Data Analyst
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