Manager, Digital Analytics Implementation
645 Clyde Avenue, Mountain View, CA, USA, United States
USD 170K-202K Mid-level Full Time
Tasks
- Audit data quality and validate deployments
- Build personalization measurement framework
- Collaborate with analytics teams on KPIs and reporting
- Create tracking blueprints for platform engineering
- Define enterprise behavioral tracking strategy
- Ensure privacy compliance for tracking and consent
- Establish tagging specifications for web and app
- Govern mobile and app event instrumentation
- Manage personalization backlog and prioritization
- Manage tag library lifecycle and deprecate legacy tracking
- Monitor personalization performance and report ROI
- Oversee personalization operations and QA
- Translate business requirements into technical specifications
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | API | Adobe Analytics | Adobe Launch | App analytics | B testing | Behavioral Tracking | CSS | Customer Journey | Customer Journey Analytics | Data Governance | Data Quality | Event taxonomy | Experimentation | GCP | Google Tag | Google Tag Manager | HTML | JavaScript | Journey Analytics | Mobile App | Mobile App Analytics | Multivariate Testing | Personalization | Privacy Compliance | SQL | Server Side | Server Side Personalization | Tag Management | Tag Manager | Web Analytics
Regions
Countries
States
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