Senior Analyst – Business Analytics
Tasks
- Conduct attribution and incrementality assessments
- Design executive dashboards
- Ensure compliance with risk controls
- Frame marketing questions and analysis plan
- Generate insights and recommendations for media campaigns
- Improve data quality and availability
- Lead project delivery and coordination
- Perform media performance measurement analysis
- Perform time lag and frequency analysis
- Quality check deliverables
- Refresh reports and improve BI
- Run test and learn experiments
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution | Dashboard Development | Excel | Frequency analysis | Incrementality | Jupyter Notebooks | Lag analysis | Marketing Analytics | Omnichannel Marketing | Pharmaceutical Analytics | PowerPoint | Python | Relational databases | SQL | Snowflake | Tableau | Test and learn | Time Lag Analysis
Education
Roles
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