Senior Analyst, Marketing Analytics
Tasks
- Analyze full-funnel performance
- Assess data integrity and governance
- Build multi-touch attribution models
- Create marketing performance reporting frameworks
- Develop LTV and predictive models
- Evaluate brand and performance marketing effectiveness
- Forecast marketing investments
- Mentor analysts and standardize reporting
- Translate analytics into executive narratives
Perks/Benefits
- Co-working budget
- Equity participation
- Flexible working hours
- Fully remote
- Home office equipment budget
- Learning and development budget
- Mental health support
- Paid parental leave
- Paid time off
- Stock options
Skills/Tech-stack
Attribution Modeling | Brand awareness | CRM | Customer Acquisition | Customer Retention | DBT | Data Governance | Data Quality | Full-funnel | Full-funnel analytics | Funnel analytics | HubSpot | LTV modeling | Looker | Marketing Analytics | Marketing Automation | Marketing Forecasting | Multi-Touch Attribution | Multi-touch) | Predictive Modeling | Salesforce | Sentiment Analysis | Share of voice | Sigma | Snowflake | Tableau
Education
N/A
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