Marketing Analytics and Insights Lead
Tasks
- Analyze digital marketing performance using KPIs
- Analyze email advertising social and paid search performance
- Conduct A B multivariate testing and personalization analysis
- Define measurement strategies and governance
- Develop analytics reporting for web traffic and engagement
- Implement analytics for campaigns pages and websites
- Provide actionable insights to marketing stakeholders
- Set up analytics tagging and test implementations
- Support marketing automation lead scoring analysis
- Translate business questions into data analyst requirements
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Launch | B testing | Google Analytics | Google Tag | Google Tag Manager | JavaScript | Lead Scoring | Marketing Automation | Marketing Cloud | Marketo | Multivariate Testing | Pardot | PowerBI | Python | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Tableau | Tag Manager | Website Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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